Limited Edition Product Series Honors Fender® with Legal Tender Coins and Silver Picks

    CASTEL SAN PIETRO, SWITZERLAND. (JANUARY 28, 2021) - PAMP, a leading bullion brand operating a state-of-the-art precious metals refinery, has partnered with Fender Musical Instruments Corporation (FMIC), the world’s largest guitar manufacturer, to launch a series of products in celebration of Fender’s 75th Anniversary.

    Introducing the Fender® Sterling Silver Playable Guitar Pick, part of a series of unique designs that celebrate the brand’s heritage of helping artists create the world’s most memorable music. This collection encourages music fans to break musical boundaries and show their Fender pride, making it an ideal gift for music fans and collectors alike.

    Used by some of the greatest guitarists, metal picks produce a distinctive and articulated bright sounds, the double-sided pattern grip, shape and 0.925 metal fineness makes it a durable pick. From playable products to special edition coins made to celebrate the love of musicians for a specific tool, PAMP x Fender pays tribute to the craft, artists and Fender fans around the world.

    “We are thrilled to partner with Fender on such a unique collaboration,” commented Nadia Haroun, PAMP’s Chief Executive Officer. “In the past year, music has played a key role in bringing us together digitally and a morale boost. Just like the guitars and their artists, the pieces are eclectic and a true testament to our brands, heritage, and savoir-faire”, concluded Nadia Haroun.

    “Fender fans around the world have long collected their favorite Fender guitars, gear and apparel; however, this will be the first time in the brand’s 75-year history that we release collectible precious metals products and coins for diehard music fans, guitarists and collectors everywhere,” said Dan Heitkemper, Vice President of Licensing & Product at Fender. “PAMP was the perfect partner for this endeavor, bringing its world class design, creativity and craftsmanship to the collaboration. This is just the start of our 75th anniversary celebration with PAMP and more 2021 product announcements are coming soon.”

    Combining PAMP’s craftsmanship with Fender’s rich music legacy, the collection of coins releasing throughout 2021 depicts some of the most iconic guitars of all time and each product is priced under $109.99 USD. All products are, limited-edition, Swiss-made, individually serialized, and some engraved with color.

    View the 75th Fender x PAMP anniversary collection or contact the official product wholesaler, MTB, an MKS PAMP GROUP company.                                                     

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    PAMP is the world’s leading bullion brand, with dominant positions in the world’s major precious metals markets. Established in 1977 and based in Ticino, Switzerland, PAMP operates a state-of-the-art precious metals refinery and fabrication facility. The company has earned an unrivalled set of accreditations that are testimony to its constant quest to set the highest industry standards in terms of integrity, transparency and professionalism.


    Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel® and Bigsby®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrates 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.


    Manfra, Tordella, and Brookes (MTB) is the oldest name in precious metals coins in the United States. Established in 1957 and acquired by MKS PAMP GROUP in 2000, MTB is at the forefront of numismatics and the sole distributor of PAMP products in the United States. In addition to its historical foothold in the market, MTB—now a subsidiary of the Swiss-based MKS PAMP GROUP - is recognized for setting the highest standards in corporate and social responsibility in the industry.



    Christina Stejskal
    Vice President, Global Communications
    Fender Musical Instruments Corp.


    Alix Lambert
    Marketing & Communications Officer

  • PAMP and the local community: A close collaboration despite the difficulties of Covid

    As described in the latest edition of the magazine ‘Castello Informa,’ PAMP's support of local realities has again been renewed this year. Through the promotion of various socially responsible activities, the company’s close collaboration with the local area was further reinforced.

    This year, thanks to the invaluable contribution of PAMP employees, it has been possible to organize volunteer work in cooperation with local institutions. PAMP employees willingly devoted their time to engage in the maintenance of the ‘Percorso vita’ path and, together with municipal workers, in the reestablishment of the historical value of a small military building in the area of Obino.

    Also, the collaboration between PAMP and Istituto Sant’Angelo di Loverciano continues. The ‘terra creta,’ or ceramics, laboratory that PAMP previously provided to the students of this extraordinary school has now been structurally redesigned so that the activities are divided according to the skills and needs of the students. The course continues along the lines outlined by the ‘education to work’ project, which allows these gifted yet developmentally challenged students to come into contact with a world similar to that of labor.

    Finally, despite the Covid-related cancellation of the well-known charity dinner organized by the Swiss Committee for UNICEF, support for the organization’s noble cause – prevention of the exploitation and abuse of children worldwide – did not cease. Thus, PAMP was able to contribute for the fourth year in a row to the project: "L’impegno del Ticino per l’infanzia.’

    Read full article (in Italian)